CREATING LOYAL CUSTOMERS IN DISRUPTIVE TIMES

Nowadays, the dynamic market, where customer loyalty is created and maintained, far more complex than it was in last couple of years. The market surrounding becomes as well so that good old marketing techniques are no longer effective. It underlines need for implementing new digital methods. Building requires from organizations to create value their own products services, order show they interested fulfill requests strong bonds with customers. goal this paper how transformation working models activities, disruptive technology, regulatory policies, globalization fast digitalization, prevent many creating loyal includes primary manager concerns, finds reasons company’s success or failure, creates ways reach customers produce